Marketing CH. 1 Functions & Concepts

Which economic utility increased when Amazon began accepting PayPal and Venmo?

• possession utility

• information utility

• form utility

• time utility

Relocating your athletic apparel next to a local fitness center increases which utility?

• form utility

• possession utility

• place utility

• time utility

Which of the 7 functions relates to the decisions made about how to distribute the goods or service to the customers?

• pricing

• channel management

• marketing information management

• promotion

Which is NOT one of the 4P's of marketing?

• promotion

• product

• price

• profit

The "Click it or Ticket" campaign is an example of promoting:

• a good

• a service

• an idea

• a utility

As demand goes up and a manufacturer produces more of a product, what happens?

• prices are driven up

• the unit cost goes down and the price is lower for the customers

• the business jacks up the prices

• the unit cost goes up and the price more expensive

Which utility is not explicitly related to marketing?

• possession

• price

• time

• form

A bank choosing to place several ATMs in well-populated areas is an example of:

• time utility

• possession utility

• information utility

• place utility

Which function involves maintaining and improving a product mix in response to market opportunities?

• product/service management

• channel management

• selling

• pricing

When you go into Best Buy and one of the associates informs you about the different cameras (features, pros/cons), this is an example of which function?

• selling

• pricing

• market planning

• promotion