Yearbook Design Quiz

The gutter on a spread is

• the spacing around all of the coverage packages on a spread.

• the eyeline.

• a pop-in box of information.

• the 2-pica folding allowance between two pages where they are bound together.

The five basic elements when designing yearbook pages are:

• photos, captions, copy, headlines, white space

• captions, copy, the school address, headlines, population

• the title, staff members, copy, headlines, photos

An eyeline

• causes the readers' eyes to rush across the spread

• helps unify the spread

The dominant photo

• should be selected based on its quality and story-telling power.

• should be placed last.

• should be just a bit larger than other photos.

The headline unit (headline and sub headline) should

• be positioned directly above the copy.

• be italicized.

• be written in present tense.

Every spread will have internal and external margins. These are to

• let readers know where to begin reading.

• provide consistent spacing between and around all coverage packages on the spread.

• guide the readers' eyes to the gutter.

Captions should be closely positioned next to the photo they are describing. The rule for captions is

• to make them short.

• to omit quotations.

• to use present tense for the first sentence and past for the next 2-3.

A folio tab is defined as:

• The amount of space between elements.

• Line of type near the page number which identifies the section, chapter, or text appearing on that page.

• A chart representing the pages in a signature or book.

• A plan or drawing which shows size and position of all elements.

To unite a spread, a horizontal line is established across the spread above or below the center mark to give movement to the reader's eye is called the

• Headline

• Byline

• Eyeline

• Leading

A smaller headline that supplements the primary headline by adding information or identification is called a

• Ladder

• Secondary or Sub Headline

• Headline

• Caption