name, symbol, word, design or combination of these elements which identifies a product, service or company

• Brand

• Brand Association

• Brand Awareness

• Brand Equity

degree to which consumers automatically think of a brand when a given category is mentioned

• Brand

• Brand Association

• Brand Awareness

• Brand Equity

degree to which consumers are familiar with the distinctive characteristics of a brand

• Brand

• Brand Association

• Brand Awareness

• Brand Equity

value of a brand based on the extent of brand loyalty, name awareness and perceived quality

• Brand

• Brand Association

• Brand Awareness

• Brand Equity

Practice of using a successful brand name to launch a new or modified product in a new category

• brand

• brand loyalty

• branding

• brand extension

Consumer's commitment to continue using a brand

• brand

• brand loyalty

• branding

• brand extension

practice of establishing and developing a name, symbol or image which identifies and differentiates a product or service from others

• brand

• brand loyalty

• branding

• brand extension

Relationship with a distribution partner

• Event

• Entertainment Marketing

• Event Marketing

• Channel

Marketing of entertainment products

• Event

• Entertainment Marketing

• Event Marketing

• Channel

Practice of developing a themed occasion, display or exhibit to promote a product, cause or organization.

• Event

• Entertainment Marketing

• Event Marketing

• Channel