SEM I 1.01 Vocabulary

Any sporting event or news broadcasting through a media outlet.

• Sporting Goods

• Sport Media

• Event Marketing

• Sponsor

Equipment and Apparel essentials to the sport itself, such as, baseball, helmet, gloves, shoes, uniforms, hats.

• Sport Media

• Non-sport

• Sporting Goods

• Brand

Events that does not involve sports which include plays, concerts and festivals.

• Sporting Event

• Non-Sport Event

• Advertising

• Entertainment Marketing

Company's goods and services that are licensed and/or granted to an individual or group to sell its goods and services.

• Media

• Fiscal Impact

• Advertising

• Franchise

The action of calling something to the attention of the public especially by paid announcements

• Brand

• Sponsor

• Advertising

• Event goods

Uses various types of communication, such as, television, newspaper, magazines and social media to reach large numbers of people.

• Sport media

• Media

• Sponsor

• Brand

Sale taxes and parking fees, government revenue, generated from hosting an event.

• Media

• Event Marketing

• Non-sport Event

• Fiscal Impact

Designing or developing a live themed activity, occasion, display or exhibit, such as a sport, music festival or concert to promote a product, cause, or organization.

• Event Marketing

• Entertainment Marketing

• Sport Marketing

• Non-Sport Event Marketing

Businesses or organizations that pay to associate their names or products with a sporting event.

• Media

• Sponsor

• Brand

• Fiscal Impact

All the combined impressions and experiences associated with a particular company, good, or service.

• Advertising

• Media

• Sponsor

• Brand