SEM 1 3.01-3.02 Review

When a sports marketer considers factors such as lifestyle & interest levels in a specific sport, he/she is segmenting a market on the basis of which segment?

• gender

• demographics

• geographics

• psychographics

After a volleyball player wins a gold medal in the SUmmer Olympics, a sunscreen manufacturer pays the athlete to appeat in its television commercials & magazine advertisements. This is an example of which activity?

• An endorsement

• Publicity

• A sponsorship

• A loyalty marketing

The promoters of an extreme-sports weekend would MOST LIKELY target which demographic group?

• Professional Athletes

• Older men, ages 40-50

• Business Executives

• Young men, ages 12-34

A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising media should the business consider using?

• Stadium signage

• Opt-in-mail

• Contest

• Newspaper

What should a sport or an event do in order to be successful?

• Earn maximum profits

• Generate favorable press

• Satisfy customer wants

• Promote popular causes

Which is a factor that sports & event marketers consider when targeting customers for a specific event?

• Personalities

• Demographics

• Expectations

• Affiliations

What form of advertising involves a company paying an athlete to appear in a television commercial or newspaperad?

• Endorsement

• Testimonial

• Promotion

• Broadcoast

When a performer expands into international markets, an important consideration for his/her promotional efforts should be to determine often whether which action is necessary?

• Assume that literal language translations are acceptable.

• Use the same advertising strategy with all markets.

• Develop different brands for each market.

• Adapt promotional messages for each market.

Repeated exposure to the largest, MOST diverse population of people is a benefit of which advertising?

• Out-of-home

• Newspaper

• Direct

• Radio

Which is MOST LIKELY to be visible to search engine spiders?

• Flash files

• Java applets

• HTML text

• Images