Unit 2 Review
Authored by Sara Sturm
Life Skills
9th - 12th Grade
Used 128+ times
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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A person who uses a product or service is a:
Customer
Consumer
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
All customers who share common needs and wants and who the ability and willingness to buy a product is know as:
Group
Cluster
Market
Crowd
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A consumer profile includes which of the following information about a target market:
Demographics
Psychographics
Geographics
All of these
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Target marketing is:
Focusing all elements of the marketing mix on a specific group of people
Only using one particular type of promotion to market your product
Marketing a target board for archery
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The study of consumers based on their interests, attitudes and opinions.
Demographics
Geographics
Psychographics
None of these
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Demographics refer to
Consumers personal attitudes, interests and opinions.
Statistics that describe a population in terms of personal characteristics.
Location of where consumers live.
How the products meets the needs and wants of a consumer.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Market segmentation based on where people is live is called:
Demographics
Psychographics
Geographics
None of these
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