Marketing Ch 1-2

Channel management is another term for

• marketing-information management

• risk management

• distribution

• pricing

Which of the following businesses has an element of the marketing mix as its primary activity?

• freight company

• bank

• law office

• construction business

This marketing function provides security for products, personnel, and customers.

• selling

• risk management

• pricing

• promotion

Exchaing products or services with others by agreeing on their values is known as

• marketing

• selling

• promoting

• bartering

An approach to customer service that gives employees the authority to solve many customer problems is called

• relationship marketing

• marketing concept

• social responsibility

• employee empowerment

A location where people bring products to be conveniently exchanged is a

• central market

• crossroads

• stock exchange

• money system

Which business function involves developing, implementing, and evaluating the plans and activities of a business?

• production

• operations

• merchandising

• management

The second of three activities a business must accomplish if it wants to use the marketing concept is to

• hire a team of talented marketing professionals

• operate at a profit

• develop and market products and services customers believe are better than other choices

• identify customer needs

When a company decides which delivery service to use to get its products to customers, which element of the marketing mix is being considered?

• distribution

• profit

• product

• promotion

An emphasis on producing and distributing new products was a characteristic of the

• sales era

• marketing concept era

• production era

• marketing department era