CC-Marketing #2

1. Which of the following is NOT one of the Four Ps of Marketing?

a. Price

b. Product

c. Protection

d. Promotion

• A

• B

• C

• D

In the Four Ps of Marketing, product can mean any good or service.

• True

• False

Products can also be tangible, which means that they are services.

• True

• False

__________________________ refers to all of the different ways that the company will communicate about the product or service.

a. Promotion

b. Price

c. Product

d. Place

• A

• B

• C

• D

________________ is an international organization that prepares high school and college students for careers in finance, hospitality, management, and marketing.

a. DECA

b. FFA

c. Student Government

d. Spanish Club

• A

• B

• C

• D

Junior Achievement is a volunteer-based club that helps students develop entrepreneurship skills.

• True

• False

__________________________ refers to the ways in which the company will market and distribute the product or service.

a. Promotion

b. Price

c. Product

d. Place

• A

• B

• C

• D

Which of the following Four Ps of Marketing directly impacts revenue?

a. Promotion

b. Price

c. Product

d. Place

• A

• B

• C

• D

The ___________ is something that the consumer needs or wants.

a. Price

b. Product

c. Package

d. Item

• A

• B

• C

• D

Which of the following is NOT a decision associated with the price of a product?

a. The price to set

b. Whether or not to offer rebates

c. Whether or not to offer discounts

d. How the company will reach the right consumer

• A

• B

• C

• D