BPM -- Chapter 1

BPM -- Chapter 1

11th - 12th Grade

20 Qs

quiz-placeholder

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BPM -- Chapter 1

BPM -- Chapter 1

Assessment

Quiz

11th - 12th Grade

Easy

Created by

Chelsey Sadler

Used 21+ times

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20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the blending of the four marketing elements - product, distribution, price, and promotion - by the business called?

Market

Marketing Concept

Marketing Mix

Marketing

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What focuses on developing loyal customers who continue to purchase from the business for a long period of time?

Marketing

Relationship Marketing

Marketing Concept

Marketing Mix

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Locations and methods used to make the product available to customers are called what?

Distribution

Price

Promotion

Product

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An approach to customer service that gives the employees the authority to solve many customer problems is called what?

Relationship Marketing

Customer Service

Merchandising

Employee Empowerment

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a unique group of prospective customers a business wants to serve and their location called?

Marketing

Market

Marketing Concept

Marketing Mix

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are methods used and information communicated to encourage customers to purchase and to increase their satisfaction called?

Price

Place

Product

Promotion

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are ongoing activities designed to support the primary function of a business and keep it operating efficiently called?

Specialization of Labor

Merchandising

Operations

Production

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