BPM -- Chapter 1

What is the blending of the four marketing elements - product, distribution, price, and promotion - by the business called?

• Market

• Marketing Concept

• Marketing Mix

• Marketing

What focuses on developing loyal customers who continue to purchase from the business for a long period of time?

• Marketing

• Relationship Marketing

• Marketing Concept

• Marketing Mix

Locations and methods used to make the product available to customers are called what?

• Distribution

• Price

• Promotion

• Product

An approach to customer service that gives the employees the authority to solve many customer problems is called what?

• Relationship Marketing

• Customer Service

• Merchandising

• Employee Empowerment

What is a unique group of prospective customers a business wants to serve and their location called?

• Marketing

• Market

• Marketing Concept

• Marketing Mix

What are methods used and information communicated to encourage customers to purchase and to increase their satisfaction called?

• Price

• Place

• Product

• Promotion

What are ongoing activities designed to support the primary function of a business and keep it operating efficiently called?

• Specialization of Labor

• Merchandising

• Operations

• Production

Using the needs of customers as the primary focus during the planning, production, pricing, distribution, and promotion of a product or service is called what?

• Marketing

• Market

• Marketing Mix

• Marketing Concept

Concentrating effort on one thing or a few related activities so that they can be done well is called what?

• Specialization of Labor

• Merchandising

• Operations

• Management

Anything offered to a market by the business to satisfy needs, including physical product, services, and ideas is called what?

• Product

• Price

• Promotion

• Place