Market Leader Intermediate Unit 1

long lasting

• Durable

• Fashionable

• Upmarket

• Inexpensive

made for or appealing to people who have a lot of money

• Durable

• Fashionable

• Upmarket

• Inexpensive

having or showing a lot of experience and knowledge about the world and about culture, art, literature, etc.

• timeless

• sophisticated

• well-made

• Upmarket

the tendency to always buy a particular brand

• reliable

• stylish

• brand loyalty

• brand image

the ideas and beliefs people have about a brand

• brand image

• brand stretching

• brand awareness

• brand loyalty

the length of time people continue to buy a product

• product launch

• product lifecycle

• brand name

• brand stretching

the use of a well-known person to advertise product

• product launch

• product range

• product placement

• product endorsement

the best-selling product or brand in a market

• market research

• market share

• market leader

• product range

customers of a similar age, income level or social group

• market segment

• market leader

• market research

• market share

using an existing name on another type of product

• brand stretching

• brand awareness

• brand image

• brand loyalty