POM - Introduction to Principles of Marketing

Definition of marketing is the process by which companies create ______ for customers and build strong customer ________ in order to capture value from customer in return (Kotler, 2016).

• needs, value

• value, relationships

• wants, needs

• relationships, value

Satisfaction occurs when _______________.

• the performance meet or exceed customer's expectation.

• the performance was lower than customer's expectation.

Demands are human wants that are backed by buying power.

• True

• False

________________ is the set of all actual and potential buyers of products or services.

• Segment

• Need

• Value

• Market

The marketing manager of this company only focuses on the quantity of the product, product availability and low price to appeal itself to the customers. This company uses _________________.

• Production Concept

• Product Concept

• Sales Concept

• Marketing Concept

• Societal Marketing Concept

The marketing manager of this company focuses on the quality and image of the product, and knows that customers will buy it because they recognize the product's worth. This company uses ________________.

• Production Concept

• Product Concept

• Sales Concept

• Marketing Concept

• Societal Marketing Concept

The marketing manager of this company didn't focus on the the quality or price, but rather the techniques in selling their products. This company uses __________.

• Production Concept

• Product Concept

• Sales Concept

• Marketing Concept

• Societal Marketing Concept

The marketing manager of this company is very customer-oriented and focuses on selling the products or services that the customer wanted or needed. This company uses _______________.

• Production Concept

• Product Concept

• Sales Concept

• Marketing Concept

• Societal Marketing Concept

The manager of this company not only care about the customer, but also the environment and the societal well being. They produce good quality product and practice green marketing. This company uses ________________.

• Production Concept

• Product Concept

• Sales Concept

• Marketing Concept

• Societal Marketing Concept

MSM Gula Prai didn't believe in promoting their products on media, but believe that the customers will buy their products due to its low price and product availability. They are practicing _______________ concept.

• production

• product

• sales

• marketing

• societal marketing