Target Market

Different soft drinks target different personalities. This is an example of ________ segmentation.

• psychographic

• demographic

• occasion

• life-cycle

• benefits

Advertisers are very interested in the opinions of young people and often target ad campaigns specifically to certain groups. This answers what specific economic question?

• what is produced

• how much does it cost to produce

• how is it produced

• for whom is it produced

Which of the following is a primary factor in determining a target market for a new product?

• Consumer needs

• Product cost

• Production location

• Advertising budget

What is the term for dividing a market into distinct groups of buyers with different needs or behaviors?

• Market segmentation

• Market targeting

• Market positioning

• Market analysis

Which of the following is NOT a common basis for market segmentation?

• Geographic

• Demographic

• Technological

• Psychographic

In social studies, understanding the target market is crucial for which of the following activities?

• Developing public policies

• Creating educational content

• Designing marketing strategies

• Conducting historical research

What is the main goal of identifying a target market in business?

• To increase production

• To reduce costs

• To focus marketing efforts

• To expand globally

Which of the following best describes a niche market?

• A large, diverse market

• A small, specialized market

• A market with no competition

• A market with high demand

What is the primary benefit of targeting a specific market segment?

• Increased product variety

• Higher sales efficiency

• Lower production costs

• Broader audience reach

Which of the following is an example of demographic segmentation?

• Targeting based on age

• Targeting based on lifestyle

• Targeting based on location

• Targeting based on usage rate