Sports Mgmt. - Unit 3

Which of the following are part of the product mix? Choose all that apply.

• Product Line

• Packaging

• Promotion

• Brand Development

______________is the name, symbol, logo, word or design that identifies a product, service or company.

• Trademark

• License

• Brand

• Copyright

Which of the following is not a step in the research process?

• Collect the Data

• Analyze current Conditions

• Determine a solution to the problem

• Summarize the report data

A brand name is a word or group of words, letters, or numbers representing a brand that can be spoken.

• True

• False

A _________________ is the part of the brand that can't be spoken

• Logo

• Symbol

• Brand Mark

• Brand Shield

What is the legal protection of words and symbols used by a company called?

• License

• Copyright

• Trademark

• Patent

A brand personality attaches corporate traits to a brand name.

• True

• False

Which of the following are characteristics of an effective brand name? More than one answer may apply.

• Easy to remember and pronounce

• Invokes a negative connotation

• Suggests an image

• Communicates attributes and benefits

• Doesn't translate globally

An agreement that gives a company the right to use another's brand name, patent, or other intellectual property for a royalty or fee is called?

• Copyright

• License

• Patent

• Trademark

What is a promotional vehicle that financially supports sports events called?

• sponsorship

• advertising

• financial aid

• corporate funding