Sports Mgmt. - Unit 3

Sports Mgmt. - Unit 3

10th - 12th Grade

14 Qs

quiz-placeholder

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Sports Mgmt. - Unit 3

Sports Mgmt. - Unit 3

Assessment

Quiz

10th - 12th Grade

Hard

Created by

Dave Blank

Used 4+ times

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14 questions

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1.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Which of the following are part of the product mix? Choose all that apply.

Product Line

Packaging

Promotion

Brand Development

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

______________is the name, symbol, logo, word or design that identifies a product, service or company.

Trademark

License

Brand

Copyright

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which of the following is not a step in the research process?

Collect the Data

Analyze current Conditions

Determine a solution to the problem

Summarize the report data

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A brand name is a word or group of words, letters, or numbers representing a brand that can be spoken.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A _________________ is the part of the brand that can't be spoken

Logo

Symbol

Brand Mark

Brand Shield

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the legal protection of words and symbols used by a company called?

License

Copyright

Trademark

Patent

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A brand personality attaches corporate traits to a brand name.

True

False

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