Component 1 - I, Daniel Blake

What prestigious award did the film win?

• Palme D'Or

• Oscar

• Golden Bear

• Golden Globe

Name 2 ADVANTAGES of being an independent film

• Bigger budget

• Creative control

• Recognisable generic conventions

• More experimental

Name TWO marketing strategies that would attract a GLOBAL audience.

• Using British locations

• Highlighting the awards the film has one

• Use of Ken Loach's reputation as a selling point

• Using subtitles for the Geordie accents

The film was discussed in Parliament and news programs such as the Channel 4 news. It could be seen as a subtle form of marketing. Which DEMOGRAPHIC would be attracted to such products?

• Working-Class

• Female

• Male

• Middle-Class

Jeremy Corbyn featured in promotional material for the film. Why?

• He quite liked the film

• He has a cameo in the film

• The Labour Party's beliefs are aligned with Ken Loach's

• The Conservative Party's beliefs are aligned with Ken Loach's

Curran & Seaton suggest that media industries are designed to maintain power and profit. Give 2 ways that I, Daniel Blake might be seen to challenge this idea.

• The film was made to highlight a social problem

• The film was not promoted by a major distribution company

• The film was produced by lots of companies

• The film used unknown actors

Which audience type from one of the other set products would be likely to be interested in I, Daniel Blake

• Readers of The Times

• Readers of The Daily Mirror

• Fans of Beyonce

• Aspirational housewives who buy Tide

What hashtag was used to construct an audience on Twitter, thus creating an online community and debate?

• #iamdanielblake

• #ripdanielblake

• #wearealldanielblake

• #freedanielblake

What political viewpoint might encourage an oppositional reading of the film?

• Left Wing

• Right Wing

Name 3 conventions of social realist films

• Gritty aesthetic

• Unknown actors

• Real locations

• Use of CGI