Managing Marketing Research-College Marketing

A Marketing Information System consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed,

• Timely information to marketing decision makers.

• timely and accurate information to customers.

• Timely and accurate information to marketing decision makers.

• Accurate information to marketing decision makers.

A Marketing Information System has to balance these elements

• The information decision makers want

• The information decision makers actually need

• The feasibility of obtaining the information

• All of the other answers are correct

Marketing Managers can obtain information from Internal Data,________________and Marketing Research

• Reading tea leaves

• Marketing Intelligence

• Marketing plans

• A crystal ball

Which of the following is not a component of a Marketing Information System?

• Internal Records

• Marketing Intelligence

• Marketing Synergy

• Marketing Research

Accounting reports,Operations reports,Marketing reports and Customer service reports are examples of _________?

• Internal Data

• External Data

• AlternativeData

• None of the other answers are correct.

Which of the follow is an advantage of using Internal Data?

• Data must be kept up-to-date

• Data can be accessed more easily

• Data can create information overload

• None of the other answers are correct

Which of the following is not a source of internal data?

• Operations Reports

• Accounting Reports

• Bureau of Labor Statistics Reports

• Customer Service Reports

Internal data reports contain information from sources___________the company.

• Outside

• Inside

• Both inside and outside

• None of the other answers are correct.

Marketing Intelligence provides information from sources___________the company.

• Outside

• Inside

• Both inside and outside

• None of the other answers are correct.

Marketing research is used to _____________________.

• Improve the performance of the marketing department in very general terms.

• Analyze data and make better marketing decisions

• Solve specific marketing problems

• Provide reliable internal information