MRK 2100 QUIZ 3 CH 12-15

Which of the following is most likely to be an example of a mass merchandiser?

• A catalog retailer

• A trade fair owner

• A rack jobber

• A convenience retailer

Which of the following wholesaling intermediaries delivers goods to the consumers?

• A commission merchant
• An auction house
• A broker
• A selling agent

Which of the following is an example of scrambled merchandising?

• A jewelry store carrying rings, watches, TVs, electronic games, and DVDs
• A supermarket carrying canned goods, fresh fish, tropical fruits, and bulk grains
• A drug store carrying prescription drugs, over-the-counter medications, and health care items
• A shoe store carrying shoes, shoe polish, socks, and leather bags

Which of the following marketing intermediaries will most economically cover the markets for products sold in small units?

• A merchant wholesaler
• A manufacturer’s representative
• A drop shipper
• A broker

A VMS that achieves channel coordination when a dominant channel member exercises its power is called a(n) _____ marketing system.

• administered
• corporate
• community
• contractual

Which of the following is a marketing intermediary who may or may not take possession of the goods but never takes title?

• Agent
• Wholesaler
• Retailer
• Industrial distributor

Which of the following modes of transportation is the costliest?

• Air freight
• Railroads
• Water freight
• Pipelines

Which of the following terms refers to the combination of physical characteristics and amenities that contribute to a store’s image?

• Atmospherics
• Simulation
• Tableaux
• Logistics

A(n) _____ gathers buyers and sellers in one location and allows potential buyers to inspect merchandise before submitting competing purchase offers.

• auction house
• truck jobber
• commission merchant
• selling agent

Vending machines are an example of:

• automatic merchandising.
• Internet retailing.
• telemarketing.
• direct selling.