Business Ch.8

Marketing managers at Hasbro estimate that they will be able to sell 250,000 units of their Trivial Pursuit board game in the upcoming year if the price is kept the same. In this situation, 250,000 is the ____ for Trivial Pursuit games.

• capacity

• consumer demand

• market demand

• required supply

• level of production

The American economy is now characterized as a(n) ____ economy.

• industrial

• centralized

• service

• stagnat

• bureaucratic

For many years, taking a cab was the only way to get around in a city that lacked public transportation when one needed to travel a great distance without renting a car. In recent years Lyft and Uber have made significant cuts in the cab industry’s income. Before starting Uber, its founders engaged in the major activities involved in operations management. During the development of the Uber app, the founders created a think tank that included a nuclear physicist, a computational neuroscientist, and a machinery expert to predict demand for private hire car drivers and locations for the highest demand. Which of the activities in operations management is represented by the development of the Uber app?

• execute

• evaluate

• plan

• deign

Scientists at R&E Labs worked for two years on a project to eventually add more knowledge to the science of photography. But in a meeting with the board of directors last week, they had nothing new to report. This is always a risk with

• basic research

• applied research

• development and implementation

• lack of research

• underfunded research projects

Kraft Foods began producing Jell-O over sixty years ago, and the product continues to be profitable. All of the following are methods Kraft Foods has probably used to lengthen Jell-O's product life cycle except

• product refinement

• advertising and promotion

• product integration

• research and development

• product extension

During the process of operational planning, management must compare market demand with

• market supply

• consumer demand

• planned supply

• available human resources

• capacity

A Boeing factory in Everett, Washington, manufactures 787 Dreamliner jet aircrafts. What type of layout is most likely in this factory?

• output

• fixed-position

• product

• process

• cell-rotation

Kraft combines elbow macaroni, cheese, and cardboard to make packages of Kraft Macaroni and Cheese. This most closely resembles a(n) ____ process.

• analytical

• assembly

• combined

• synthetic

• quantitative

Abbot Laboratory is embarking on a sophisticated technology that requires special skills. To address this problem, the company has decided to recruit employees with the appropriate skills rather than train the existing employees. This decision affects the work of the ____ manager.

• financial

• human resources

• personnel

• operations

• marketing

All of the managerial activities in which managers engage for the purpose of creating goods and services are known as ____ management.

• personnel

• operations

• production

• site

• plant