5.2 Entering Global Business

Planning and managing the flow of goods, services, and people to a destination.

• transportation

• logistics

• distribution

• delivery

When a business sells the right to manufacture its products or use its trademark.

• licensing

• franchise

• joint venture

• partnering

Right to sell a company’s goods or services in a specific area

• licensing

• franchise

• joint venture

• partnering

Parent company that owns the chain or the brand.

• franchisee

• franchise

• franchisor

• partnering

Person or company that buys the rights to use the brand.

• franchisor

• franchise

• joint venture

• franchisee

Partnership of two or more companies that work together for a specific business purpose.

• franchisor

• franchise

• joint venture

• franchisee