Chapter 2 Practice test: THE MARKETING PLAN

Businesses can use database technology to provide products to a specified target market. 

• True
• False

A marketing mix is a formal written document which directs activities for a specific time.

• True
• False

In marketing, having a time frame will indicate if an objective has been reached.

• True
• False

Understanding ethnic backgrounds and household income is part of market segmentation.

• True
• False

In the United States, the most rapidly increasing ethnic population is African-Americans.

• True
• False

Eddie's Barbecue began marketing a new sauce that includes spices often found in Asian cuisine. How is the company segmenting its market?

• psychographics
• product benefits
• geographics
• demographics

Which of the following purchases would most likely be made with discretionary income? 

• fruits and vegetables
• magazine subscriptions
• underwear and socks
• a three-bedroom house

The Cracked Pot Potteryware company decided to sell its coffee mugs in the local espresso shops. What type of marketing decision was this?

• price
• place
• promotion
• product

Red River Music Company wants to send catalogs to music teachers, dancers and other music lovers. What type of data would be helpful in this endeavor? 

• demographic
• geographic
• psychographic
• product benefits

According to the text, which U.S. ethnic population is declining, relative to other ethnic populations?

• Hispanic
• Asian-American
• Caucasian
• African-American