Media and Advertising

Advertising is the art of spreading marketing information through

• Various media
• letters
• Door to door service
• Vendors

Tags

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.8

CCSS.RI.6.5

CCSS.RI.8.5

The oldest form of advertising.

• News Paper
• Radio
• TV
• Words of mouth

Advertisements are to attract and persuade consumers to buy the products or services

• True

• False

This is a form of print media

• True

• False

Tags

CCSS.RI.11-12.10

CCSS.RI.6.10

CCSS.RI.7.10

CCSS.RI.8.10

CCSS.RI.9-10.10

_________________ includes using television and radio advertising to reach large audiences.

• Print media

• Electronic media

• Broadcast media

What technique and strategy is used in this advertisement?

• Emotional appeal

• Slogans and jingles

• Gifts

• Sponsorships

Tags

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.6.8

CCSS.RI.8.8

CCSS.RI.6.5

What nutritional claim is found in this advertisement?

• 55% less fat

• Original

• Nabisco

• Ritz

What nutritional claim is found on this product? (2 answers)

• 94% fat free

• Naturally flavoured

• Butter

• Gourmet popping corn

The group of people and advertisement is meant to appeal to is called...

• consumers

• target market

• corporation

• media group

The type of advertising that uses famous people to endorse their products

• maturity and sophisticaton

• deal appeal

• celebrity endorsement

• bandwagon