Marketing FBLA
Authored by Aileen Nguyen
Business, Education, Other
9th Grade
Used 931+ times
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About
This marketing quiz covers fundamental business and marketing concepts appropriate for high school students in grades 9-12, with content that aligns with introductory business education coursework. The questions assess students' understanding of core marketing principles including the four utilities (particularly form utility), business structures like corporations and wholesale operations, entrepreneurial characteristics, e-commerce development stages, and digital marketing metrics such as click-through rates and pixel-based advertising measurements. Students need to demonstrate knowledge of business functions, particularly accounting and finance operations, pricing strategies determined by target markets, and the strategic importance of advertising planning. The quiz also tests comprehension of consumer behavior concepts, internal business information sources for decision-making, and the critical role of online business presence in reaching customers. Created by Aileen Nguyen, a Business teacher in the US who teaches grade 9. This quiz serves as an excellent formative assessment tool for students preparing for FBLA (Future Business Leaders of America) competitions, providing targeted practice on essential marketing vocabulary and concepts. Teachers can effectively use this as a warm-up activity to activate prior knowledge before introducing new marketing topics, as homework to reinforce classroom learning, or as a review session before unit exams. The quiz format makes it ideal for quick comprehension checks and can help identify areas where students need additional instruction. The content directly supports Common Core standards for literacy in technical subjects and aligns with business education standards focusing on marketing fundamentals, entrepreneurship concepts, and digital commerce understanding that are essential for modern business literacy.
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15 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does accounting and finance function include?
Entrepreneurship
Developing Budgets
Bonds and Stocks
Financing
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
People who are self sufficient...
Don't rely on Others
Dependent on Others
Somewhat Dependent
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What changes in the tangible parts of a product or service affect a product?
Usefulness
Shape
Form Utility
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The lifestyle, values, and beliefs that are common to a group of people are known as _________.
Social Class
Social Phyramid
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are Internet advertisements are measured in?
Kilometers
Inches
Margins
Pixels
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Internal information that can help you make decisions can be found in _____________.
Marketing Plans
Performance Information
Customer Records and Sales Information
All the Above
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the correct sequence of stages that businesses follow as they develop their e-commerce presence on the internet is?
Information, interaction, and integration
Interaction, integration, and information
Integration, information, and interaction
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