Google Analytics - 70 questions

What feature collects company-specific data such as Member Status?

• Custom Filter
• Event Tracking
• Custom Dimension
• Custom Metric

What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

• Attribution modeling
• Conversion tracking
• Channel Groupings
• Multi-Channel Funnels

Which kinds of hits does Google Analytics track?

• Pageview
• Event
• Transaction
• All of the above

To recognize users across different devices, what feature must be enabled?

• Audience Definitions
• Attribution Models
• Google Ads Linking
• User ID

What report indicates the pages of a website where users first arrived?

• Landing Pages report
• Pages report
• Location report
• All Pages report

What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?

• The Measurement Protocol
• Data Import
• Browser cookies
• The Networking Protocol

What is not considered a default “medium” in Google Analytics?

• referral
• google
• organic
• cpc

What metric-dimension combination is not valid?

• Avg. Time on Page / Device Category
• Sessions / Bounce rate
• Sessions / Source
• Total Events / User Type

Which reports indicate how traffic arrived at a website?

• Demographics
• Geo
• All Traffic
• Behavior

Custom Dimensions can be used as what?

• Primary dimensions in Custom Reports
• Secondary dimensions in Custom Reports
• Secondary dimensions in Standard reports
• All of the above