Gratification Fun

On the users and dependency model of mass communication, audience is connected to...

• Mass media use

• Gratification and Uses

• Situational and Contextual

• Societal system

In the chapter, it says that later scholars identified individual need as fluid construct. True or False?

• True

• False

• What page was that on?

Uses And Gratification sees the audience as....

• discriminating and social

• selective and functional

• active and selective

• love and belonging

3 types of beliefs formed by Fishbein and Ajzen are...

• Descriptive, static abstraction, inferential

• Descriptive, gratification, informative

• Descriptive, inferential, informative

• Descriptive, informative, informational

What is the "A" in M.A.I.N stand for?

• Agency- based gratification

• Agility- based gratification

• Ability- based gratification

• Anticipated- based gratification

Which of the following are outlined on Maslow's need hierarchy?

• Safety needs

• Esteem needs

• Viral needs

• Actualization needs

Which of the following are basic assumptions of audiences from Katz et al?

• Audiences consume media with no particular goal in mind

• Audiences are aware of their own needs

• Audiences use different media to satisfy different needs

• Audience needs are determined by large media companies

What is the category of audience called which are most involved with and aware of what they consume on TV?

• Mass Audience

• Ritualized Audience

• Media Audience

• Instrumental Audience

The desire for self-respect is an example of which need?

• Belongingness and love

• Esteem

• Safety

• Self-actualization

What is the core concept of the uses and gratifications approach?

• Needs

• Retweets

• Inactive audiences

• Which media people prefer