Gratification Fun

Gratification Fun

University

10 Qs

quiz-placeholder

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Gratification Fun

Gratification Fun

Assessment

Quiz

Other

University

Practice Problem

Hard

Used 7+ times

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10 questions

Show all answers

1.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

On the users and dependency model of mass communication, audience is connected to...

Mass media use

Gratification and Uses

Situational and Contextual

Societal system

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the chapter, it says that later scholars identified individual need as fluid construct. True or False?

True

False

What page was that on?

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Uses And Gratification sees the audience as....

discriminating and social

selective and functional

active and selective

love and belonging

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

3 types of beliefs formed by Fishbein and Ajzen are...

Descriptive, static abstraction, inferential

Descriptive, gratification, informative

Descriptive, inferential, informative

Descriptive, informative, informational

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the "A" in M.A.I.N stand for?

Agency- based gratification

Agility- based gratification

Ability- based gratification

Anticipated- based gratification

6.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Which of the following are outlined on Maslow's need hierarchy?

Safety needs

Esteem needs

Viral needs

Actualization needs

7.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Which of the following are basic assumptions of audiences from Katz et al?

Audiences consume media with no particular goal in mind

Audiences are aware of their own needs

Audiences use different media to satisfy different needs

Audience needs are determined by large media companies

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