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Intro to BAM Per. 6 Unit 3 Pre-Test

Authored by Christina Stevens

9th - 11th Grade

Used 1+ times

Intro to BAM Per. 6 Unit 3 Pre-Test
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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which type of research is most likely the quickest to obtain?

Initial Data

Primary Data

Secondary Data

Raw Data

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is not secondary data?

Government Statistics

Customer Survey

Trade Association Report

Academic Research

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not a source of primary data?

Diaries

Focus Groups

Internet Research

Questonnaires

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The Nielsen Ratings are most closely related to which type of marketing research?

Media Research

Product Research

Attitude Research

Market Intelligence

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Research to analyze the broad picture of an existing market is which area of marketing research?

Market Intelligence

Product Research

Attitude Research

Media Research

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Testing a product in a laboratory setting before launching is

Alpha Testing

Beta Testing

Delta Testing

Gamma Testing

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Testing a product with potential customers before the porduct is commercialized

Alpha Testing

Beta Testing

Delta Testing

Market Testing

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