Intro to BAM Per. 6 Unit 3 Pre-Test

Which type of research is most likely the quickest to obtain?

• Initial Data

• Primary Data

• Secondary Data

• Raw Data

Which is not secondary data?

• Government Statistics

• Customer Survey

• Trade Association Report

• Academic Research

Which of the following is not a source of primary data?

• Diaries

• Focus Groups

• Internet Research

• Questonnaires

The Nielsen Ratings are most closely related to which type of marketing research?

• Media Research

• Product Research

• Attitude Research

• Market Intelligence

Research to analyze the broad picture of an existing market is which area of marketing research?

• Market Intelligence

• Product Research

• Attitude Research

• Media Research

Testing a product in a laboratory setting before launching is

• Alpha Testing

• Beta Testing

• Delta Testing

• Gamma Testing

Testing a product with potential customers before the porduct is commercialized

• Alpha Testing

• Beta Testing

• Delta Testing

• Market Testing

A form of measurement in surveys which asks respondents how much they agree or disagree w/something is

• Nielsen Rating

• Consent Scale

• Likert Scale

• Semantic Differential Scale

Of the followingtypes of market research, which is typically the least expensive for a business to obtain?

• Initial Data

• Primary Data

• Secondary Data

• Raw Data

Customers accept __________________ new products introduced to the marketplace

• 1 out of 10

• 4 out of 5

• about 1/2 of the