ENTR 120 Branding

Which of the following is a requirement for entrepreneurial success?

• . A lot of money

• A unique personality

• High-tech solutions

• The ability to be reliable

Which answer below best defines the two most important aspects of your brand?

• What you say about your business and the actions that build your reputation

• What your competitors say about you, and how much money you spend on

  advertising

• Your logo and your business stationary letterhead

• Your website and your marketing brochures

Which quotation is from Jeff Bezos, founder of Amazon.com?

• “A brand for a company is like a reputation for a person”

• . “Do not wait. The time will never be right. Start where you stand, and work with

  whatever tools you may have at your command.”

• “It’s gonna get done!”

• . “Seek first to understand, then to be understood.”

“Branding by default” can occur when inexperienced entrepreneurs fail to look at their

products or services from the customers’ point of view. All of the following are examples

of “branding by default”, except:

• Clearly identifying the type of customers you intend to serve

• Competing on price

• Having the right product, but the wrong package

• . Trying to be all things to all people

Brian Scudamore said that all of these symbols and actions set his 1-800 GOT JUNK brand apart from the competition, except:

• Clean, shiny trucks

• Friendly, uniformed drivers

• Not returning phone calls

• On-time service

According to research, which percentage of a message’s meaning is derived from non- verbal behavior?

• 10% – 20%

• 20% – 30%

• 60% – 70%

• 90% – 100%

Which of the following describes an explicit message?

• Conveyed through body language

• Inferred from someone’s behavior

• Literal and clearly stated

• Unspoken

What did Jason Campbell learn from face-to-face selling that enabled him to convince his first customer to give him a chance?

• A fixed fee was more acceptable to pay a teenager than an hourly rate

• How to load his equipment quickly in and out of his car

• The most effective slogans and tag lines to print on his flier

• Which brands of mops, buckets, and cleaning solutions to use

What did Jason identify as the most important factor in establishing his reputation and building his cleaning business’ brand?

• Being really good at sweeping and cleaning floors

• Charging the lowest rates in town

• Consistently and reliably providing quality service

• Offering to clean homes, garden, and mow lawns too

All of the following are explanations for confidence, except:

• Confidence is a learned behavior

• Mastering something for the first time can build confidence in other areas

• Overcoming small risks can help you become more confident

• You’re either born with confidence or you’re not