Mod Marketing - Chapter 5 Test

The way that consumers--based on factors such as preferences and decisions--engage with and act in relation to brands and products

• Consumer behavior

• Advocacy

• Brand awareness

• Customer experience

When consumers can correctly connect brand features and/or other information to the recognized and corresponding brand

• Brand recognition

• Brand awareness

• Advocacy

• User experience

The interaction a customer has with a company

• Customer experience

• User experience

The process and interaction a consumer has when using a product

• Customer experience

• User experience

A series of steps taken as consumers become aware of, learn about, decide to purchase, purchase, evaluate, and dispose of products

• Consumer behavior process

• Decision making process

• Customer experience

• Brand awareness

Where exchange of money for product occurs

• Point of sale

• Point of service

• Selling point

When a customer speaks highly of a product and shares testimony that may lead others to try the product

• Advocacy

• Brand awareness

• Brand recognition

• User experience

This generation was born between 1977-1995; 3/5 of them use their mobile device to make an online purchase

• Generation X

• Generation Z

• Baby Boomers

• Millennials

This generation was born from 1996-today; they place importance on the "total experience" of a product or service

• Millennials

• Generation Y

• Generation Z

• Generation X

This generation was born before 1945; they are hard workers and diligent savers

• Baby Boomers

• Silent Generation

• Generation X

• Generation Z