Email marketing has an ROI that is _____ times higher than social media, direct mail, and paid search.

• two

• four

• five

• six

What is conversion-centered design?

• a trending hashtag on Twitter

• a promoted video on Instagram by a popular brand

• a photo shared on Facebook

• a website that turns a viewer into a customer

Focusing on your strengths and _____ will help you build a solid foundation for personal brand growth.

• weaknesses

• opportunities

• talents

• threats

Your online representation can be your strongest _____ or your biggest _____.

• advantage, downfall

• talent, weakness

• persona, alias

• asset, liability

True or False: At the end of the campaign, the results should be compared to the objectives to determine the effectiveness of the campaign.

• True

• False

_____ are the framework for everything a business does, including marketing.

• Goals

• Tactics

• Results

• Values

True or False: A successful social media marketing plan always starts with your company’s goals and objectives.

• True

• False

This is the process of gathering and analyzing data and behavior from social media websites.

• social media

  metrics

• social media

  mining

• social media

  auditing

• social media analytics

How much does organic content cost?

• 10 percent

  of a campaign budget

• it doesn’t cost any money

• $9.99 for

  each platform

• each

  platform is a different price

Which of the following is NOT a Snapchat Ad Campaign objective?

• grow

  awareness

• drive video

  views

• connect with influencers

• re-engage My

  App viewers