Advertising

Uses images like a cartoon character to transfer good feelings about the image to a product

• association

• hype

• claim

• must-have

"Buy today!"

• association

• must-have

• sale

• call to action

Informs the consumer about how the product works

• informational

• claim

• hype

• humor

This product is "AMAZING"!

• must-have

• hype

• fear

• descriptive

You need this product to be cool

• claim

• hype

• fear

• must-have

Using a product to solve something you worry about

• claim

• fear

• testimonial

• must-have

With every purchase, you'll be entered to win!

• repetition

• prizes

• sale

• must-have

Using the same message over and over

• repetition

• price

• sweepstakes

• humor

Discounting an item to encourage consumers to make the purchase

• sales and price

• gifts

• repetition

• fear

Using images and sounds to appeal to your sight, touch, or taste

• visual aid

• special ingredient

• sense appeal

• association