memory Gagnon

The process of getting information into memory is called_______

• priming
• chunking
• encoding
• storing

Sherry easily remembers the telephone reservation number for Holiday Inns by using the mnemonic 1-800-HOLIDAY. She is using a memory aid known as

• the peg-word system.
• implicit memory.
• the serial position effect
• chunking

The human capacity for storing long-term memories is

• roughly equal to seven units of information
• enhanced through hypnosis
• essentially unlimited
• typically much greater in young children than in adults

Exceptionally clear memories of emotionally significant events are called

• repressed memories.
• sensory memories
• mood-congruent memories
• flashbulb memories

The magical number seven, plus or minus two” refers to the storage capacity of ________ memory

• explicit   
• short-term   
• implicit   
• sensory

Repeating someone's name several times shortly after being introduced to that person is an effective strategy for

• chunking
• priming
• automatic processing
• rehearsal

a measure of memory in which the person must retrieve information learned earlier, as on a fill-in-the-blank test. 

• recall 
• memory 
• rehearsal
• recognition

the process of getting information out of memory storage. 

• recall 
• rehearsal
• priming
• retrieval

the disruptive effect of new learning on the recall of old information. 

• proactive interference 
• retroactive interference
• serial position effect 
• spacing effect

After looking up a phone number, Jim calls it, then forgets. The number was stored in his

• working Memory

• Long Term Memory

• Visual Memory

• Echoic Memory