2019 Sports/Event Marketing: Unit 1: MK-012 Posttests A&B

Which of the following are characteristics of a sporting event:

• intangible and perishable

• inexpensive and regional

• unlimited and costly

• unchanging and scarce

Who must be present for a sporting event to take place?

• amateurs

• professionals

• athletes

• spectators

What type of sporting good are you purchasing when you buy a hat that features the logo of the Miami Dolphins?

• team uniforms

• licensed merchandise

• novelty items

• athletic equipment

Participating in an exercise class at the local health club is an example of

• taking lessons

• improving skills

• weight lifting

• personal training

When you read a magazine article about a star athlete, you are using the product of

• advertising media

• promotional records

• marketing data

• sports information

What do the unorganized participants in sports have that the organized participants do not have?

• professional status

• freedom from rules

• regulated teams

• specific times to participate

One of the main differences between professional and amateur athletes is that for the professionals, the game is often

• played for enjoyment

• closed to the public

• free of charge

• their occupation

Which of the following help create the excitement and enthusiasm that make the games what they are:

• trainers

• coaches

• spectators

• team owners

The businesses that make the sporting events available to those who cannot attend in person are

• radio announcers

• corporate consumers

• team owners

• stadium managers

One of the main reasons why many businesses sponsor a sport product or event is to

• support local teams

• contribute to society

• spend excess funds

• reach a target market