Examples of direct mail include: catalogs, sales letters, and sales brochures.

• true
• false

As an advertising medium TV does NOT allow you to reach a large number of people.

• true
• false

The socioeconomic characteristics of a target market refers to a city, state, or country.

• true
• false

The demographic characteristics of a target market refers to gender, age group, or education level.

• true
• false

Which of the following is an essential criteria for an advertisement?

• It must be non-commercial
• The message conveyed must be elaborate and long
• It must be an attempt to persuade massive amounts of people
• It must involve face-to-face communication

Advertising that aims to create a more favorable image of a company as a whole in the eyes of various stakeholders is called _______________ promotion.

• Institutional
• Product
• Organizational
• Pioneer

Advertising medium that allows advertisers to take advantage of the user's demographic information and targets their ads based on this data:

• Social Media
• Television
• Direct Mail
• Radio

An outdoor advertising method that allows many people to see it at a low cost; operable 24 hours a day

• Television
• Direct Mail
• Billboards
• Radio

Any form of communication a business or organization uses to inform, persuade, or remind customers about its products and/or improve its public image is called:

• Advertising
• Promotion
• Publicity
• Personal Selling

Which one of the following is not an example of consumer sales promotions?

• Buy one get one deals
• Premiums
• Licensing Agreements
• Contests