Power of Branding: What is Branding?

Which 3 of the below are part of the Walkers logo branding?

• It has the colours red and yellow

• It has the word 'Walkers' wrapped around the middle

• It includes a crisp

• It has a red sun on it

'Company' refers to the organisation that markets or produces products or services.

• True

• False

'Brand' refers to the image and “personality” a company applies to its products.

• True

• False

The Definition of Branding is:

Creating an __________ for your product that makes it ____________ from the competition

• Identity & Different

• Different & Identity

• Logo & Same

The Definition of a Portfolio of Products:

This is the ____________ of different products that a business sells.

Walkers examples, e.g. Classic, Mixups, Bugles etc…

• range

• one

• maximum

Why is it important to have a range of products? Choose 2

• More choice of products for customers

• Not everyone likes the same thing

• It's not. It is best to just stick to one

Why is it important to have a range of products? Choose 2

• Risk is spread if something goes wrong

• Sales and profit are increased

• So that no other business can enter the market

What do businesses do to help us remember their brands? Choose 2

• Catchphrases/slogans

• Some use celebrities

• Nothing. A good business doesn't need to use gimmicks

What do businesses do to help us remember their brands? Choose 2

• Design logos

• Make up jingles

• Send lots of emails

Which of the following are part of the Walkers Product Portfolio? Choose 3

• Classic

• Mixups

• Bugles

• Pringles