Refers to what you are selling, including all of the features, advantages and benefits that your customers can get.

• Price

• Packaging

• Promotion

• Product

It shows and defines the hierarchy of the different positions in the organization.

• Roles and Responsibilities

• Form of Business Organization

• Organizational Structure

• Salary Requirements

It details how the proposed business will sell its product to the target consumer.

• Marketing Plan

• Financial Plan

• Organizational Plan

• Introduction

Refers to the staff and salespeople who work for your business, including yourself.

• Positioning

• Promotion

• Place

• People

A set of recognized marketing tactics, which you can use in any combination to satisfy customers in your target market.

• Marketing Strategy

• Executive Summary

• 7P's of Marketing Mix

• Marketing Plan

This refers to where your products and services are seen, made, sold or distributed

• Promotion

• Place

• Positioning

• People

It may come in the form of a sole proprietorship, a partnership, or a corporation.

• Roles and Responsibility

• Form of the Business

• Organizational Structure

• Liability of the Owner

Refers to how people think and talk about you when you're not present.

• Positioning

• Promotion

• People

• Place

Which of the following factors does not affect the selection of the business form?

• Nature of the Business

• Liability of the Owner

• Capital Requirement

• Marketing Strategy

It refers to methods you can use to let potential customer know about your products and services.

• Promotion

• Packaging

• Positioning

• Price