Entrepreneurship Marketing

Entrepreneurship Marketing

9th - 12th Grade

40 Qs

quiz-placeholder

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Entrepreneurship Marketing

Entrepreneurship Marketing

Assessment

Quiz

Life Skills

9th - 12th Grade

Practice Problem

Medium

Created by

Jayne Gibbs

Used 94+ times

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40 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

The target market consists of the individuals or companies interested in a particular product or service and willing and able to pay for it.

True

False

2.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Identifying your target customer will not help you estimate demand for your product or service.

True

False

3.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Psychographics are data that describe a group of people in terms of their tastes, opinions, personality traits, and lifestyle habits.

True

False

4.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Using psychographic and demographic data can help you identify the target market for your product or service.

True

False

5.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

A customer profile should include psychographic data about the customer, but demographic data are not needed because opinions and lifestyle habits are the most important characteristics of customers.

True

False

6.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Market segments, which are groups of customers that share common characteristics, are divisions of your target market.

True

False

7.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

When businesses enter areas where they face competition, they should try to identify a customer need that the competition is already satisfying.

True

False

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