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Business Ch. 13

Authored by Julia Mashburn

12th Grade

Used 5+ times

Business Ch. 13
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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Target is working with its suppliers using tools such as electronic billing, purchase order verification, bar-code technology, and the like to integrate data to improve overall performance. This is an example of _____.

supply chain management

vertical marketing systems

horizontal marketing systems

contractual vertical marketing systems

intensive distribution

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Sears ran a newspaper ad stating, "We are the friendliest store in town." This is an example of ____ advertising.

instituational

primary-demand

comparative

cooperative

long-term

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Information about a company, its employees, or its products that is published or broadcast in the mass media free of charge is called _____.

advertising

publicity

notoriety

promotion

personal selling

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Advertising appropriations may be based on all of the following except:

the ad agency's compensation

executive judgment

last year's slaes

what competitors spend on advertising

next year's forecasted sales

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Target is opening a new store in a shopping mall. It announces a grand-opening sale in the local newspapers. This type of advertising is referred to as ____ advertising.

primary-demand

comparative

institutional

reminder

immediate-response

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Veronica decides to order smaller amounts of inventory at a time for her arts and crafts store. She is obviously concerned about _____ costs.

processing

stock-out

warehousing

stocking

holding

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Brandie is a specialist in crude oil. She represents buyers or sellers and is generally hired on a temporary basis. She is known for her expertise in crude oil. Brandie in a(n) _____.

agent

limited-line wholesaler

broker

commission merchant

full-service wholesaler

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