Business Ch. 13

Target is working with its suppliers using tools such as electronic billing, purchase order verification, bar-code technology, and the like to integrate data to improve overall performance. This is an example of _____.

• supply chain management

• vertical marketing systems

• horizontal marketing systems

• contractual vertical marketing systems

• intensive distribution

Sears ran a newspaper ad stating, "We are the friendliest store in town." This is an example of ____ advertising.

• instituational

• primary-demand

• comparative

• cooperative

• long-term

Information about a company, its employees, or its products that is published or broadcast in the mass media free of charge is called _____.

• advertising

• publicity

• notoriety

• promotion

• personal selling

Advertising appropriations may be based on all of the following except:

• the ad agency's compensation

• executive judgment

• last year's slaes

• what competitors spend on advertising

• next year's forecasted sales

Target is opening a new store in a shopping mall. It announces a grand-opening sale in the local newspapers. This type of advertising is referred to as ____ advertising.

• primary-demand

• comparative

• institutional

• reminder

• immediate-response

Veronica decides to order smaller amounts of inventory at a time for her arts and crafts store. She is obviously concerned about _____ costs.

• processing

• stock-out

• warehousing

• stocking

• holding

Brandie is a specialist in crude oil. She represents buyers or sellers and is generally hired on a temporary basis. She is known for her expertise in crude oil. Brandie in a(n) _____.

• agent

• limited-line wholesaler

• broker

• commission merchant

• full-service wholesaler

Whirlpool Appliances would most likely use _____ distribution to sell its products.

• intensive

• selective

• patterned

• exclusive

• comprehensive

Johnathan works in a large warehouse located near a freeway. He is tasked with receiving shipments of toys that are delivered via trucks from the manufacturers. He logs them in for the business and then directs them into the warehouse where they are either stored in their original shipping containers, or opened and broken into smaller quantities which are then repackaged with other toys and sent out to stores that have ordered them. The retailer opens the shipment from Johnathan’s company, inspects them, pays for them, then enters them into the store’s inventory and sells them to customers. Johnathan enjoys his job because he has the opportunity to work with individuals from a variety of toy manufacturers. What distribution channel is he a part of?

• Producer to retailer to consumer

• Producer to wholesaler to retailer to consumer

• Producer to agent to wholesaler to retailer to consumer

• Producer to agent middleman to organizational buyer

A(n) ____ has information about the product and encouragements to buy it. It is often prepared and set up by manufacturers and wholesalers.

• point-of-purchase display

• trade show

• frequent-user incentive display

• end-cap display