Chap 4 Identify and Meet a Market Need

Chap 4 Identify and Meet a Market Need

9th - 12th Grade

•

32 Qs

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Chap 4 Identify and Meet a Market Need

Chap 4 Identify and Meet a Market Need

Assessment

Quiz

•

Life Skills

•

9th - 12th Grade

•

Practice Problem

•

Medium

Created by

Jayse Sands

Used 62+ times

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32 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Individual companies that are interested in a product/service and are able to pay for it

Target Market

Customer Profile

Market Research

Market Segment

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is an aspect of target markets?

Age

Income level

Location

Price

All

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Groups of customers within a large market who share common characteristics

Target Market

Market Segment

Customer Profile

Market Research

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Description of the characteristics of the person/company that is likely to purchase a product/service

Target Market

Market Segment

Customer Profile

Market Research

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Data that describes a group of people in terms of age, marital status, family size, gender, profession, education and income

Demographics

Psychographics

Use-Based Data

Geographic Data

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Data that describes a group of people in terms of their tastes, opinions, personality traits, and lifestyle habits

Demographics

Psychographics

Use-Based Data

Geographic Data

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Data that helps you determine where your potential customers use a particular service

Demographics

Psychographics

Use-Based Data

Geographic Data

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