Online Advertising

Which of the following is NOT a benefit of online advertising?

• Ad Aggression

• Large Outreach

• Cookies

• Constant Exposure

Which of the following is not a form of online advertising?

• Social Media Advertising

• Digital Marketing

• Pop-Up Ads

• Email Blasts

What does PPC stand for?

• Pick-pack-change advertising

• Point-per-click advertising

• Pay-per-click advertising

• Pay-pig-change advertising

What is an example of an online advertisement?

• Websites, social media platforms

• Brochures, leaflets, flyers

• Commercials, surveys, focus groups

• Video ads, banners, email blasts

What is the main purpose of online advertising?

• To annoy people while they use the internet

• To get people to come back to their website

• To get you to buy those shoes sitting in your cart

• To show the product, inform about the product and sell to audiences

What is a technique used so that people access online advertising easier?

• Email Blasts

• Brand Marketing

• Public Relations

• Social Media

–On a Web page, a graphic advertising display linked to the advertiser’s Web page.

refer to

• Banner

• CLASSIFIED ADS

• SKYSCRAPER ADS

• E-MAIL ADVERTISING

Sending company or product information to people or companies on mailing lists

refer to

• Banner

• CLASSIFIED ADS

• SKYSCRAPER ADS

• E-MAIL ADVERTISING

–A newspaper-like ad can be found on online newspaper, exchanges, and portals.

refer to

• Banner

• CLASSIFIED ADS

• SKYSCRAPER ADS

• E-MAIL ADVERTISING

–Full column-deep, sometimes as many as four on Web page.

refer to

• Banner

• CLASSIFIED ADS

• SKYSCRAPER ADS

• E-MAIL ADVERTISING