Marketing 1-2 Quarter 1 Summative Assessment

In marketing, this aspect of the marketing mix describes a company’s strategy to inform, persuade and remind customers about its brand

• Power

• Price

• Promotion

• Product

These five strategies – product, place, price, promotion, and people--are considered the:

• Business plan

• Marketing decisions

• Marketing mix

• Sales plan

New question here

• A

• B

• C

• D

This is the process of grouping a market into smaller subgroups defined by specific characterists

• Market segmentation

• Relationship marketing

• Logistics

• Marketing mix

This strategy of a business may cater to a small, specialized segment of the market

• Supplementary

• Niche

• Margin

• Brand Loyalty

The process and methods used to gather information, analyze it, and report findings related to marketing goods and services is

• Marketing mix

• Marketing functions

• Marketing research

• Marketing segmentation

Quantitative research focuses on

• Quantitative research focuses on a smaller number of people

• Quantitative research focuses on a larger number of people

• Quantitative research focuses on opinion research

• Quantitative research focuses on answers questions that begin with "how many" or "how much"

Which is NOT an example of a healthy economy?

• Decreased unemployment rate

• Maintain stable prices

• Increase productivity

• higher unemployment rate

The term SWOT refers to analyzing:

• standards, willingness, opinions, trust

• struggles, weather, outlook, time

• stiffness, wellness, oldness, tallness

• strength, weakness, opportunity, threat

What does a miniature golf business provide to its customers?

• A promotion

• An exchange

• A good

• A service