Unit 06 - Contribute to marketing activities

Alltel, a phone store, decided to market its new line of video phones. Under which marketing function does this decision fall?

• Place

• Price

• Product

• Promotion

Which marketing function would Old Navy use when it is creating a new commercial for television?

• Place

• Price

• Product

• Promotion

Sean is trying to decide where he should locate his new business. Under which marketing function does this action fall?

• Place

• Price

• Product

• Promotion

Mary's Muffin Shop has been in business for three years. Since the shop has been so successful, Mary is looking for a location for a second shop. Under which marketing function does this action fall?

• Place

• Price

• Product

• Promotion

Coca-Cola decided to offer a new type of soft drink, Coke 2. Under which marketing function does this decision fall?

• Place

• Price

• Product

• Promotion

The process of planning, pricing, promoting, selling, and distributing ideas, goods, or services to create exchanges that satisfy customers. 

• Marketing
• Market Segmentation 
• Mass Marketing
• Target Market

Tangible items that have monetary value and satisfy your needs and wants such as cars, toys, furniture, televisions, clothing, and candy.

• Goods
• Services
• Marketing Ideas
• Foundations

Intangible items that have monetary value and satisfy your needs and wants. 

• Services
• Goods 
• Ideas
• Foundations

All people who share similar needs and wants and who have the ability to purchase a given product are called a 

• Market
• Kingdom
• Book Club
• Denomination 

The group of people most likely to become customers and that is identified for a specific marketing program is the 

• Target Market
• Group
• Customer Profile
• Market Group