I2B: CS #2 Marketing

The activities and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

• Marketing

• Marketing Mix

• Target Market

• Utility

• Customer Service

The use/satisfaction a person gets from a product

• Marketing

• Marketing Mix

• Target Market

• Utility

• Customer Service

The use/satisfaction a person gets from a product

• Marketing

• Marketing Mix

• Target Market

• Utility

• Customer Service

Product, Place, Price, Promotion

• Marketing

• Marketing Mix

• Target Market

• Utility

• Customer Service

The assistance and advice provided by a company to those people who buy or use its products/services

• Marketing

• Marketing Mix

• Target Market

• Utility

• Customer Service

Specific group of consumers who have similar wants/needs

• Marketing

• Marketing Mix

• Target Market

• Utility

• Customer Service

Product must be processed into a form that the customer wants/needs, such as wheat into bread

• Form Utility

• Place Utility

• Possession Utility

• Time Utility

Transporting products to the locations where consumers can buy them, you wouldn't drive to the ocean to get shrimp

• Form Utility

• Place Utility

• Possession Utility

• Time Utility

Establishes legal ownership of a product

• Form Utility

• Place Utility

• Possession Utility

• Time Utility

Being in the right place at the right time when a customer is ready to purchase a product; grain stored in silos until needed to make bread

• Form Utility

• Place Utility

• Possession Utility

• Time Utility