Tide Contexts, ML & REP Revision

Which company made Tide?

• Dyson

• Procter & Gamble

• Unilever

• Sainsburys

What is the advert's slogan?

• Nothing But Tide Will Do!

• Crazy About Tide!

• Tide's Got What Women Want!

• We Love Tide!

Who was the face of the women's land army?

• Susie the Sewer

• Frankie the Farmer

• Bea the Builder

• Rosie the Riveter

What is stereotypically 1950s about the woman's appearance? PICK THREE

• Curled hairstyle

• Red lipstick

• Clothing with dots

• A hairband

Which advertising agency produced the print advert?

• DER&A

• RGM&T

• DRB&T

• DMB&B

Why was there a rapid development of new technologies in the 1950s?

• Economic boost post WW2

• Women demanded it as bored of chores

• Population boom

• Men didn't want to start doing housework

Women in the advert are represented as role models & help audiences construct their identity. Which theory?

• Hall

• Gauntlett

• hooks

• Van Zoonen

Lighter skinned women were considered more attractive so were chosen to model in 1950s adverts. Which theorist?

• Gilroy

• Van Zoonen

• hooks

• Alvarado

Repetition of key messages is more likely to have a powerful impact on the audience.

• Livingstone & Lunt

• Gerbner

• Hesmondhalgh

• Curran & Seaton