SMITH MRK 2100 CH 1-5

YOU Inc., a radio cassette manufacturer, sold its business due to poor market shares. According to the BCG Matrix, the firm sold its business because the business had become a _____ as seen in its poor prospects and performance.

• dog
• star
• question mark
• cash cow

An event management company decided to use radio advertising in order to promote an upcoming music festival. The executives of the company suggested various activities that could be used for the radio campaign. These activities are a part of the company’s _____.

• tactical planning efforts
• standard operating procedures
• weekly scheduling plans
• unit-wise budgeting plans

An international apparel manufacturer changed its pricing strategy as it entered a new market where recessionary trends are being observed. This implies that the _____ factors of the marketing environment led the firm to change its pricing decisions.

• economic
• legal
• political
• environmental

TecMag is a technology firm that builds computer systems and other related components. TecMag sources its raw materials from various manufacturing firms and is looking for a website that can help in effectively placing orders with the manufacturers online, and also in tracking the order. Which of the following websites can help TecMag accomplish this task efficiently?

• Private exchange
• Social website
• Corporate website
• Intranet

Bank of Norasmus is one of the few banks that provides credit to disadvantaged communities. These loans are used for housing, small business creation, and education or personal development. Such an organization is said to be involved in _____.

• socially responsible investing
• credit based investing
• sustainability
• environmental management

The product manager for a line of mousetraps informs the board of directors at the company’s annual meeting that the product has been classified as a ‘dog’ according to the BCG market share/market growth matrix. This means the product:

• should be withdrawn from the market or sold off as quickly as possible.
• requires a “go/no go” decision within the next several years.
• has low market share of a high-growth rate market.
• needs heavy investment to make it a star.

Which of the following is an example of a bookmarking site?

• Linkswarm.com, that allows users to save, organize, and manage links to their favorite websites
• PistonHeads.com, that allows users to share information related to automotive industry and also buy/sell cars.
• LiveJournal.com, that allows users to write articles on their experiences and favorite topics and share it with other users.
• NowPublic.com, that allows users to post news articles and videos.

Virtue.com, a women’s clothing brand that sells its products online intends to automatically collect data from Internet browsers to track the customer’s preferences. These data will help the company to improve its website to provide better search results and also to target its ads well. Which of the following types of software can be used by the company to collect customer information?

• Spyware
• Firewall
• Shopbot
• RSS

Keith is a marketer for Olympus cameras. He arranged for an agreement with a search engine whereby Olympus would pay the search engine for listing its products among the top three results whenever a computer user ran a search for digital cameras. This is an example of:

• search marketing.
• integrated marketing.
• active marketing.
• interactive marketing.

Which of the following is a combination of person, cause, and organization marketing?

• Angelina Jolie’s role as a UN Goodwill Ambassador for refugees
• Tiger Woods’ endorsement of Nike, a sports company and Accenture, a consulting company
• The Nobel Peace Prize for Al Gore for his work on global warming
• UNICEF’s work to improve the living conditions of children across the world