Digital Marketing Final Exam Prep

Social media marketers operate largely under which of the 4 P's?

• Product

• Promotion

• Place

• Price

________ is a measurement of customer's familiarity with a brand and its products and/or services.

• Brand senitment

• Customer satisfaction

• Brand awareness

• Cusomter support

What are the 4 P's of marketing?

• People, Price, Promotion, Product

• Place, Product, Promotion, Priority

• People, Place, Promotion, Product

• Product, Price, Plase, Promotion

True or False: When businesses use the word "messaging," they are only referencing a written set of words.

• True

• False

A _______ is a statement or phrase that encourages audience response.

• Personal brand statement

• Keyword

• Mission statement

• Call to action

Which of the following best defines “advertising campaign”?

• A collection of posts about the same product on social media

• A collection of advertisements trying to accomplish the same goal

• A video of a product or service that is shared on multiple social media sites

• Any content that promotes a brand’s product or service

Theo’s Pizzeria wants to use Facebook to increase revenue, so it develops a social media marketing plan and runs targeted ads. Which of the following best describes what Theo’s Pizzeria is using?

• Retargeting

• Monetization

• Authentication

• Media buying

Which of the following highlights a key difference between one-to-many and one-to-one marketing?

• One-to-one marketing is an indirect form of marketing, while one-to-many marketing is direct.

• One-to-one marketing allows businesses to communicate to a large audience, while one-to-many relies on businesses understanding customers’ individual choices.

• One-to-one marketing is considered personalized marketing, while one-to-many is considered an indirect form of marketing.

• One-to-one marketing occurs when a business sends a message to a single large audience, while one-to-many occurs when a business sends a message to many small audiences.

True or False: Evergreen content stays relevant to its readers.

• True

• False

A social media influencer is ________.

• Someone with a relatively large following on social media who uses it to exert influence in his or her area of expertise

• Anyone who uses social media to increase his or her followers

• Someone who enjoys using social media and shares both organic and paid content on a regular basis

• Someone who has at least 100,000 followers on a social media platform