Mktg HM class revision

What is the purpose of setting room rates in a hotel?

   (a) To determine staff salaries

   (b) To increase hotel profits

   (c) To keep guests entertained

   (d) To fix broken equipment

• a

• b

• c

• d

What is a reservation in a hotel?

   (a) A guest complaint

   (b) A promise to visit the hotel

   (c) A booking for a room

   (d) A request for room service

• a

• b

• c

• d

How does the marketing and sales department measure the success of their promotional efforts?

   (a) By counting housekeeping staff

   (b) By checking maintenance reports

   (c) By analyzing sales and booking data

   (d) By cooking meals for guests

 

• a

• b

• c

• d

What is the main goal of the marketing and sales department when advertising a hotel's services?

   (a) To increase staff salaries

   (b) To attract more guests and increase revenue

   (c) To fix broken equipment

   (d) To create housekeeping reports

• a

• b

• c

• d

Which of the following is NOT a part of the marketing and sales process?

   (a) Advertising

   (b) Pricing

   (c) Housekeeping

   (d) Promotion

• a

• b

• c

• d

Why is it important to set competitive prices in hospitality marketing?

   (a) To lose money

   (b) To attract more customers

   (c) To confuse guests

   (d) To decrease competition

• a

• b

• c

• d

What is the first step in the marketing and sales process?

   (a) Evaluation

   (b) Pricing

   (c) Promotion

   (d) Identifying customer needs

• a

• b

• c

• d

What is the main purpose of a hotel's website in marketing?

   (a) To display funny cat videos

   (b) To provide information and facilitate bookings

   (c) To sell hotel furniture

   (d) To show pictures of staff members

• a

• b

• c

• d

What is the term for the process of convincing potential guests to choose your hotel over others?

   (a) Selling

   (b) Overpricing

   (c) Understaffing

   (d) Ignoring

• a

• b

• c

• d

What is the first step in organizing information for market research?

   (a) Analyzing data

   (b) Collecting data

   (c) Identifying competitors

   (d) Creating a marketing plan

• a

• b

• c

• d