Market Research Vocab
Authored by Francisco Rangel
Business
9th - 12th Grade
Used 37+ times
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16 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Group of people most likely to become customers, identified for a specific marketing program
Target Market
Marketing Research
Primary Data
Secondary Data
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When a research technique produces nearly identical results in repeated trials
Validity
Product Research
Marketing Info System
Reliability
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The process and methods used to gather information, analyze it and report findings related to marketing goods and services
Attitude Research
Marketing Research
Media Research
Qualitative Research
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When the questions in a questionnaire measure what was intended to be measured
Observation Method
Open-Ended Questions
Validity
Forced-Choice Questions
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A set of procedures & methods that regularly generates, stores, analyzes, and distributes information for making marketing and other business decisions
Marketing Info System
Observation Method
Sample
Validity
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A question that requires respondents to construct their own response
Observation Method
Open-Ended Questions
Qualitative Research
Forced-Choice Questions
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
AKA advertising research; focuses on issues of media effectiveness, selection, frequency and ratings
Secondary Data
Marketing Research
Media Research
Product Research
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