Marketing Unit Review

Facts about the populations age, gender, location, income, and/or education is known as ______.

• geographics

• demographics

• psychographics

• key benefits

A __________ market is a group of consumers that have similar wants and needs.

• target

• select

• area

• bullseye

Using studies involving surveys, focus groups, observations, and experiments is called ________

• population study

• science

• gathering

• marketing research

Product packaging is the _____ important part of product planning.

• lease

• most

A farmer selling crops they grow to a customer is an example of direct distribution.

• true

• false

To successfully market a product, a company has to understand what people want to buy and why.

• true

• false

Advertisements must gain consumer’s attention by focusing on large amounts of information.

• true

• false

Direct distribution occurs when the goods are sold from producers directly to the customers.

• true

• false

Indirect distribution involves one or more intermediaries.

• true

• false

Final consumers are persons who buy products and services mostly for their own use.

• true

• false