Market Planning

Providing an overview of a plan and explains costs involved in implementing the plan is?

• situation analysis
• executive summary
• objectives
• implementation

Providing an examination of factors and trends that effect marketing strategies is?

• evaluation and control
• executive summary
• situation analysis
• marketing strategies

Describing what the plan will accomplish is?

• objectives
• evaluation and control
• executive summary
• marketing strategies

Identifying target markets and marketing mix choices focused on those markets are?

• situation analysis
• implementation
• objectives
• marketing strategies

Outlining how implementation will be accomplished and provides sales forecasts is?

• evaluation and control
• objectives
• implementation
• executive summary

Explaining how objectives will be measured and who will evaluate is?

• implementation
• marketing strategies
• situation analysis
• evaluation and control

S.W.O.T. stands for Strengths, Weaknesses, Opportunities, Threats?

• true
• false

Assessment of a companies strengths, weaknesses, opportunities and threats that surround it is?

• Weaknesses
• Company Analysis
• SWOT Analysis
• Marketing Mix

What are the 3 C's of Internal Analysis?

• Company, Customers, and Competition
• Customers, Company Staff, and Competition

Which of the following is NOT an aspect of Company Analysis?

• Company Staff
• Customers
• Financial Situation
• Production Capabilities