Press Release
Authored by Nanda Nugroho
University
Used 120+ times
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7 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Article written by a company for use in newspaper, on radio, website or TV news.
sales promotion
press release
product
marketing research
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
These terms are usually used to address press release, EXCEPT
News release
Media release
Catch and release
Media statement
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The heading of the press release should be... EXCEPT
Interesting
Unclear
Simple
Short
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The first paragraph of the press release should cover
5Wh about the news
History of the company
Target market
Expert advice
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Press release is typically...
three pages news copy
two pages news copy
one page news copy
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Where should we list the contact information on the press release?
On the last paragraph
At the top of the press release
On the headline
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
All of below are the reasons why company launch a press release, EXCEPT.
To get media coverage
To announce new product or event
To build brand reputation
To get profit
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