Lean Canvas Model

A thing that you can touch or a service that you can offer which is sold to your customers

• problem

• product

• solution

• key metrics

This is what your business is going to correct or "fix." You ask yourself what is the __________?

• problem

• product

• customer

• channel

This is where your target customers are listed. Who do you want to help?

• unique value proposition

• competitive advantage

• customer segments

• key metrics

This is where you are evaluating your business. What is going well/wrong? How do you implement a fix?

• key metrics

• customer segments

• solution

• revenue

This is how your business is going to "fix" a problem in the area you are working.

• problem

• solution

• channel

• key metrics

This is how you get your idea out, advertise.

• key metrics

• solution

• channels

• revenue streams

These are your expenses. All the money you have to pay into your business to keep it going.

• channels

• revenue streams

• cost structure

• competitive advantage

This is the value of your product and how it differs from others. Includes mission statement

• solution

• customer segments

• channels

• unique value proposition

This involves your pricing of products/services. What/where are moneys coming into your business?

• problem

• key metrics

• revenue streams

• cost structure

This is a simple diagram that captures a business model.

• lean canvas model

• problem

• key metrics

• customer segments